This guide was written for the startup or small business in mind. It's a step-by-step resource that allows you to apply various tricks of the pros into your site without spending an arm and a leg on hiring an agency.

SEO is overlooked by companies because of several misconceptions:

1. SEO is expensive

2. Google will organically rank you without it.

3. A company can achieve 'better' results through ad campaigns.

Not only will this guide provide written summaries of each trick, you'll also get exclusive videos that can walk you through some of the websites and techniques used to help you get your business setup even faster. I will also add some discounts and referrals that can also get you started.

An agency is ideal when you have a significant amount of capital raised or your business is already profiting and you have a marketing budget in place. This guide is definitely not a replacement for an agency. It's a major stepping stone to establish your brand at a really low cost and it puts you in the right direction.

So what about hiring someone to work full time on SEO at your business? Think about the logic in hiring a dedicated person to handle SEO in your office at $50-$75k salary versus hiring a full team agency to run your company, using their own software and reporting, where you'll pay anywhere between $12-$75k to run the entire operations.

So we're going to start with the basics. Here are some incredibly useful and fun infographics to give you a little education on some SEO terminology and basics. This is always useful to present to investors and people that need a more visual approach to why SEO is effective and why you should spend some money towards this program.