In this section we show you how to establish your value proposition and find your product/market fit in several easy steps. We know you've got a great product but even the best products can get lost in clutter if you're concentrating on reaching out to the wrong market.

The more you know about the market you're in and who else is out there (think competitors) the better you can position yourself to succeed.

In addition, this section will challenge you to think about your desired user base and to articulate why your product, service or idea matters to their lives. Lazer focus on the individuals and groups of people who will really care is critical to achieving launch success.

With a little soul searching and market research, you'll soon be on your way!