A landing page is any page on your web site designed to turn visitors into customers. For most businesses the most popular landing page is your home page. Any page you drive traffic to should be considered a landing page. Traffic is driven to landing pages via search engine optimization, advertising, or email marketing campaigns.

Effective landing pages have a few things in common:

1. They have a measurable goal. Goals include making a purchase, joining a newsletter, signing up for a free trial, etc.

2. They make that goal clear through a "call to action".

3. They have simple and concise copy that persuades people to take the call to action.