The Ultimate Website Checklist

The Ultimate Website Checklist

Use this list to ensure your website meets every standard, is secure, and is ready for massive growth.

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Guide Overview

Whether a seasoned developer, designer, or startup entrepreneur, you need a website that reflects your ability and ambition.

We've put together the ultimate website checklist that is the most comprehensive list of "must-haves" when building, launching, or managing a website. Using this checklist will help you ensure that:

  • Your content is professional and generates results
  • There are no broken links or other technical issues
  • Your website is backed up and secure from hackers
  • Your website performs optimally
  • The website is optimized for search engines
  • You have advanced website tracking implemented
  • You have the basic growth foundation for a successful website
So whether you're building your first website or your fiftieth, your getting ready to launch, or you've been "live" for 3 years, this checklist will help you get the most from your website.

The ultimate website checklist is one of our startup fundamentals and is a must-have for any startup.

Guide Outline

  • Standards And Validation

    • Check Your Code

    • Validate That All Of Your Forms Are Working

    • Check Your Site On Multiple Browsers

    • Check Your Site On Mobile

  • Website SEO

    • Check Your Keywords

    • Check Your Titles

    • Check Your URL Structure

    • Add Metadata Descriptions To Each Page

  • Website Copy

    • Remove All Test Copy

    • Check That Each Page Has A Clear Purpose And Call-To-Action

    • Check Your Spelling

    • Check Your Tone

    • Check The Contact Details

    • Create An XML Sitemap

    • Check "Hidden" Copy

  • Tracking And Analytics

    • Setup Google Analytics

    • Create Signup Goals

    • Save These Custom Reports

    • Add Google Tracking To Every Form Submit Button

  • Site Functions

    • Social Integration And Links

    • (Optional) Check Your Search

    • (Optional) Check Your RSS Feed 

    • Check Print Style

  • Indexing Your Website

    • Submit To Yahoo!

    • Check For Dead Links

    • Submit To Google

    • Check All Browser Versions

    • Submit To Bing

    • Submit To DMoz

  • Site Security

    • Create (And Automate) A Backup Of Your Website

    • Check Form Fields

    • Check robots.txt

    • Make Sure Password-Protected Pages Are Password Protected

  • Performance

    • Check Image Optimization

    • Check To Make Sure Caching Is Enabled

    • Minify Your Javascript And CSS Files

  • Legal

    • Check Copyright

    • Check Terms And Conditions

    • Check The Privacy Policy

    • Check Your Registration Information

  • Site Icons And Error Pages

    • Check Your Favicon

    • Check your 404 pages

    • Icons For IPad

  • Driving Traffic To Your Site

    • Setup Google Adwords Remarketing

    • Check Out Facebook Advertising (Paid)

    • Check Out Google Adwords (Paid)

    • Check Out StumbleUpon Advertising (Paid)

    • Outreach To Influencers

    • Comment On Popular Forums And News Sites

    • Create A Mailing List

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About The Author

Mercury Grove

Mercury Grove is a startup accelerator based in Ottawa, Canada. We build processes to help our startups rock harder.

What Are People Saying

Guide Reviews (8)

ray ok

- Rated this guide 4 out of 5

Albert Poghosyan

- Rated this guide 5 out of 5

Dave Gorman

- Rated this guide 4 out of 5

Really great resource and hits on key issues which I forget sometimes

- Rated this guide 5 out of 5

Miguel Sanchez
It has help me out to check a few pending tasks on a just launched site. Thanks.

- Rated this guide 4 out of 5

Zeb Couch

- Rated this guide 5 out of 5

Very helpful!

Kyle Braatz
A definitive website design checklist!

- Rated this guide 5 out of 5

???? What did I just read?

Scott Annan
I honestly don't know what the hell I'm looking at. Please know that I'm not doubting the validity of any info posted here. There's just entirely too much info to get my arms around. I'm tired.

- Rated this guide 4 out of 5