How To Build A Startup: The Lean LaunchPad

How To Build A Startup: The Lean LaunchPad

Steve Blank has developed a formula called The Lean LaunchPad to help build many successful startups.

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Guide Overview

Building a business is more than just creating a product and hoping people buy it. You need to create and validate many different aspects of your business model and make sure all the pieces fit together. Steve Blank is a pioneer in The Lean LaunchPad which has been taught to entrepreneurs across the world and at major universities like Stanford, Berkeley, and Columbia.

This interactive, step-by-step guide isn’t some high level courseware or general business tips; but a comprehensive, real-world process for putting together proven pieces of a successful business model. For a more in-depth exploration of these main concepts you can read The Startup Owner's Manual or sign up for Udacity's "How To Build A Startup" Course.

You can implement the steps within this guide right now to:

  • Understand Business Models and Customer Development - Steve has pioneered much of the work that has gone into developing the Business Model Canvas and Customer Development. Experience first hand how these elements fit together in a successful business and how you can use them to build a startup.
  • Analyze Your Customer Segments - Knowing the profile, problems, and expected advantages of your potential clients will help form your product and marketing strategy. Steve helps you take a very granular approach to understanding their “pains” and desired “gains”.
  • Build Customer Relationships - Steve will show you how to build customer relationships in both physical and digital channels - acquire, keep, and grow your user base.
  • Create A Minimum Viable Product - The backbone of any successful startup, the MVP is the first iteration of the most basic set of features that will allow you to charge customers for the product they’ve always wanted - built specifically for them through the validated customer development process.
  • Build Revenue Model - Steve helps you shape your revenue model by developing different revenue streams unique to each of your customer segments. This is critical to the financial health of your startup and what every investor wants to see developed.
  • Interactive Content - Dozens of expert insight directly from Steve to help you get the most out of each step; authentic documents used by Steve in his lectures and consulting work many times over; and the benefits of the platform to interact with others using the same guide.
Don’t struggle with a broken business model and a poorly defined customer segment - put all the pieces together with The Lean LaunchPad and follow proven steps to building a business.

Guide Outline

  • Business Models And Customer Development

    • What Does Your Business Model Look Like?

    • The Customer Development Process

    • Customer Development By The Founders

    • Testing Your Hypothesis

    • If It Doesn't Work, Pivot.

    • Customer Validation

    • Market Opportunity Analysis

  • Exploring Customer Segments And The Business Model Canvas

    • Discover And Identify Your Market Type

    • What Is Your Value Proposition?

    • Understanding Customer Segments

    • What's The "Job"?

    • Identifying Customer "Pain Killers"

    • Identifying Customer "Gain Creators"

    • Critical Questions To Ask

    • Form Your Customer Archetype

    • Multisided Marketplace and Multiple Customer Segments

    • Product/Market Fit

    • Identifying Your Distribution Channels

  • Building Customer Relationships

    • Get, Keep And Grow

    • Creating Demand

    • Get, Keep and Grow Customers For A Physical Channel

    • Get, Keep and Grow Customers For A Digital Channel

  • Exploring The MVP

    • Build A Minimum Viable Product (MVP)

    • Building The Physical MVP

    • Building The Web/Mobile MVP

  • Developing Your Revenue Model

    • What Are My Revenue Streams?

    • Determine Your Revenue Model

    • Key Revenue Model And Market Questions

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About The Author

Steve Blank

Steve Blank is a retired serial entrepreneur-turned-educator who is changing how startups are built and how entrepreneurship is being taught. He created the Customer Development methodology that launched the lean startup movement, and wrote about the process in his first book, The Four Steps to the Epiphany. His second book, The Startup Owner's Manual , is a step-by-step guide to building a successful company. Blank teaches the Customer Development methodology in his Lean LaunchPad classes at Stanford University, U.C. Berkeley, Columbia University and the National Science Foundation. He writes regularly about entrepreneurship at

What Are People Saying

Guide Reviews (35)

Ruud van Zutphen

- Rated this guide 4 out of 5

Chart Tang

- Rated this guide 4 out of 5

Philip Sugai

- Rated this guide 5 out of 5

Mihai Iorga O Vladutz
Wow, but short :) You're only sharing the tip of the iceberg;) silverfox :)

- Rated this guide 5 out of 5

Peter Proctor
Great Job Steve, A lot of die hard entrepreneurs would love this guide. I have an exciting project going on. Your guide is helping me to confirm my finding. Thanks, Peter Proctor from Huntsville, Alabama, Rocket City, USA

- Rated this guide 5 out of 5

S Chatterjee
This is a great introduction with illustrations and simple language for a newbie entrepreneur

- Rated this guide 5 out of 5

s a  radman
I own your book The Startup Owner's Manual, but I love this quick, concise, overview. After 2 years and earning my MBA, I wish I had found you first. I could have not only saved myself lots of money and time, but I would have launched my business 2 year sooner! Thanks for the wonderful offering.

- Rated this guide 5 out of 5

c c

- Rated this guide 4 out of 5

Bill Bellows
Very good quick summary of the larger body of work and wide range of materials that Professor Blank has developed to redefine how we understand and implement startups.

- Rated this guide 5 out of 5

R Silver

- Rated this guide 4 out of 5

Gustavo Herrera

- Rated this guide 5 out of 5

Birce Karabey

- Rated this guide 5 out of 5

sai kumar Korrapati
Dear Gentle man, your suggestions like customer development process, customer validation, these are very good to develop my skills and testing my strengths and loopholes. At present I am started your guide it is awesome.

- Rated this guide 5 out of 5

Jeff N

- Rated this guide 5 out of 5

kamil dabrowski
to the point, but doesn't blow my mind. better tools are available but usually cost you 2 years of intense studies and tens of throusands of dollars. does the job but could have been better if it included cases - anyways author made a trade-off and went for optimal "bite-size" I respect that, but I prefer longer posts and a little (optional) case to it just to see the mechanics at work and memorize it that way.

- Rated this guide 4 out of 5

Roula Koutsoula

- Rated this guide 4 out of 5

Russell Goffe-Wood

- Rated this guide 4 out of 5

Danila Medvedev

- Rated this guide 3 out of 5

Martin Emele

- Rated this guide 4 out of 5

Nacho Bassino
Good summary, but the videos are more valuable

- Rated this guide 4 out of 5

Nadav Levy

- Rated this guide 5 out of 5

Victoria Wortberg
For all the women who are starting their own businesses --- THANK YOU!

- Rated this guide 5 out of 5

Anil Punjabi

- Rated this guide 4 out of 5

Patrick Rooney

- Rated this guide 5 out of 5

Amanda Brown

- Rated this guide 5 out of 5

Salvi Pascual

- Rated this guide 3 out of 5

Beatrice Wadson
Well laid out and I especially appreciate the attention to market research that involves the customer. I'm an independent publisher for artists and writers and we are in the process of improving the experience for featured contributors and the readers. This has provided me with a roadmap... For the canvas that is, thanks.

- Rated this guide 4 out of 5

Nelson Saunderson
You mention, but, as many others, do not explain the "how to" do things.

- Rated this guide 2 out of 5

André Amaral

- Rated this guide 4 out of 5

Derek Andersen
Steve Blank is the man.

- Rated this guide 5 out of 5

Excellent overview of key points for a successful startup launch.

Ivan Wong

- Rated this guide 5 out of 5

This guide is great to share with the team


- Rated this guide 5 out of 5

Scott Annan

- Rated this guide 5 out of 5

Scott Annan

- Rated this guide 5 out of 5

Thanks for the intro

Scott Annan
Hope it help me with the first steps of my idea. Thanks

- Rated this guide 5 out of 5