The Seven Barriers of Communication
The Seven Barriers of Communication
When we talk, we tend to erect barriers that hinder our ability to communicate. Understand these barriers and overcome
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Beginners Guide To Keyword Research For SEO
by Nick Eubanks
Keyword research is quite possibly the most important part of SEO.
You cannot plan for a search campaign unless you know which keywords to target, and you cannot estimate costs and returns from SEO unless you know who you’re competing against.
I have spent years creating a process that has helped me to grow new websites to over 100,000 organic visits per month, that is proven and repeatable.
This guide will take you through all of the details in my process, including:
- How To Identify The Best Keywords For Your Website
This is a step-by-step walkthrough, highlighting all of the tools I use, including Google's new Keyword Planner and Display Planner. - How To Identify Search Intent
One of the most important pieces of keyword research is to understand how your target audience looks for information, how they indicate context, and how these keywords can be grouped to move visitors through your conversion funnel. - How To Do SEO Competitive Analysis
I will show you quick ways to identify your site's top ranking potential and calculate the cost and timeline it will take to get there. - How To Create A Keyword Opportunity Model
Every keyword is a unique opportunity to gain qualified traffic to your website. You will get a copy of the actual Excel model I use to evaluate thousands of keywords at a time, and I will show you how to set it up for your website. - How To Build a Keyword Matrix
If built properly a keyword matrix can increase your rankings and keyword spread exponentially. I give you my Excel template, complete with sample data, and show you step by step how to build it out. - How To Conduct A Keyword Performance Audit
I will show you how to use Google Analytics to get an immediate sense of how your SEO efforts are working, and where you're leaving money on the table.
I've have also included never before shared tips and hacks for getting the most keyword data possible out of Google.
Bonus Features:
- Keyword Funnel Templates
- Download Link to Free Keyword Combiner Tool
- Keyword Opportunity Template
- Download Link for Free Search Intent Template for Excel
This guide will remain evergreen.
I will continue to update this guide as I come across new information, complete new tests, and when there are changes needed to keep the information accurate.
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About the Creator
Nick Eubanks View
Nick Eubanks is the VP of Digital Strategy at W.L. Snook & Associates, a digital asset holdings company. He is the co-founder of I'm From The Future and organizes a user experience meetup in Philly. Follow him on twitter and check out his top ranked SEO Blog.
Member Reviews
47 reviews
Reviewed on 2015-01-02 18:16:53
The information in this guide is useful, but it's the *exact same* information and text used in his blog posts. You don't need to pay to get it!
Reviewed on 2014-03-21 11:18:46
A tremendous and comprehensive resource for keyword reseach! Nick, is the mailman... always delivering!
Reviewed on 2013-09-18 12:43:22
This is the most extensive guide on Keyword Research that you'll ever find on the Internet. Very actionable and I'll highly recommend it to anyone who's working in the digital marketing space - whether you're a newbie or advanced.
Reviewed on 2013-09-12 23:51:57
Awesome work Nick! Really impressed! Love the fact that you can continue to add value to this ebook! Keep kicking ass.
Reviewed on 2013-09-11 15:57:07
NIck, this guide rocks. I have been waiting for something like this. Thank you for all the effort you have put into this.
Reviewed on 2013-09-10 20:11:03
Bookmarked this guide, I know I'll be coming back to it a lot. Phenomenal guide, Nick!
Reviewed on 2013-09-10 02:57:02
So much information and great resources. I can't imagine how much time this took you to compile- seriously awesome work!
Reviewed on 2013-09-09 22:08:45
This is an excellent and easy to understand keyword research guide. Ideal for beginner to intermediate search marketers. It coverts all the important points you need to consider when doing keyword research for SEO, pro tips, and recommended tools. I have really enjoyed Section 6 "Create A Keyword Evaluation Model". A guide I will keep at hand and recommend.