How to Split Startup Equity

How to Split Startup Equity

Use Mike Moyer’s effective dynamic equity sharing formula to help you leverage sweat equity to fund and grow your business.

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Guide Overview

Mike Moyer knows how to start a company. He’s had a few successful startups, but knows firsthand that equity sharing is a difficult subject to breach in the early stages. But this is when it’s most critical to leverage sweat equity as a way to fund and grow your business.

This is his detailed process on how to leverage the Grunt Fund - a dynamic equity split - in order to maximize long term returns and growth.

This interactive, step-by-step guide isn’t some high level courseware or general business tips, but a comprehensive, real-world process for implementing a successful equity split strategy.

You can implement the steps within this guide right now to:

  • Get Buy-In And Setup The Framework - Effectively present the benefits of the Grunt Fund to your startup team and create the initial framework to get everything started.
  • Create Your Own Grunt Fund - The videos and original worksheets included in this step-by-step guide will make setting up and calculating the key metrics of the Gunt Fund very simple and easy to do.
  • Leverage The Grunt Fund - Mike will show you how to execute the key components of The Grunt Fund and track key metrics as to everyone’s share of equity in the business. This will allow you to rapidly leverage remaining sweat equity for growth.
  • Interactive Content - Dozens of expert insight directly from Mike Moyer; authentic documents used by Mike; and the benefits of the Accel.io platform to interact with others using the same guide!

Having a dynamic sweat equity sharing system in place will allow you to skip awkward conversations and get down to the business of building your startup. Don’t get burned or spend unnecessary amount of money on legal documents that aren’t necessarily required at this stage.

Mike Moyer’s guide will help you setup your own Grunt Fund and leverage sweat equity in a more effective manner to grow and fund your business.

Guide Outline

  • Before The Grunt Fund

    Preview
    • Getting Buy-In

      Preview
    • Choose A Leader

      Preview
    • Assign A Theoretical Value To Contributions

    • Determine Percentages

  • Creating A Grunt Fund

    • The Grunt Hourly Resource Rate

    • Calculating For Employee Grunts

    • Calculating For Consultant Grunts

    • Calculating For Grunts On Boards

    • Calculating For Cash

    • Calculating For Loans And Credit

    • Calculating For Supplies And Equipment

    • Calculating For Ideas And Intellectual Property

  • Using Your Grunt Fund

    • Calculating A Grunt's Share

    • Tracking Each Grunt's Share

    • When To Calculate Equity?

    • Optimizing Your Grunt Fund

    • Outgrowing Your Grunt Fund

    • Removing A Grunt

    • Adding A Grunt

    • The Magic Number

  • Other Considerations

    • Making Sure Everyone Knows The Rules

    • Limitations Of A Grunt Fund

    • Shutting Down

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About The Author

Mike Moyer

Mike Moyer is an entrepreneur who has started a number of companies. He is also the author of How to Make Colleges Want You, College Peas, and Trade Show Samurai. Mike teaches Entrepreneurship at Northwestern University and the University of Chicago Booth School of Business.

What Are People Saying

Guide Reviews (4)

Ronen Teva

- Rated this guide 5 out of 5

Scott Annan

- Rated this guide 5 out of 5

Jim Gonzales

- Rated this guide 5 out of 5

love the concept

Jim Gonzales
I really love this concept and am looking forward to apply it for my new startup zel.io, I think it will help us focus on creating traction instead of negotiate percentages. This along with book which also lays concept very clearly is excellent resource for startups.

- Rated this guide 5 out of 5