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Key Metrics for Software-As-A-Service Startup

Key Metrics for Software-As-A-Service Startup

By: Mark MacLeod

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Guide Description

If you run or plan to run a subscription-based business than you need this step-by-step guide on understanding, building a business model around, and tracking the key metrics for a Software-As-A-Service (or SaaS) business.

The good news is that the SaaS industry is one of the fastest growing and most profitable industries for startups ($21B and growing at 20% per year). If properly optimized, revenue for this type of startup is predictable, scalable, and potentially exponential.

The bad news is that most entrepreneurs don't understand the key metrics that drive the success of SaaS businesses. You need to become an expert in key SaaS calculations like Cost To Acquire Customers (CAC), Monthly Recurring Revenue (MRR), customer Churn Rate, and the k-factor of your viral onboarding.

This guide covers all the basics that you'll need to plan, build, and track a high-growth business including Mark's detailed workbooks and spreadsheets used while a startup CFO and as a General Partner in RealVentures.

This guide is critical to ANY SaaS company regardless of their stage.

What People Are Saying

“Great insights!”
Audrey Melnik

Audrey Melnik

“Great information in a concise way. If you are building a SaaS startup, this gives you a framework for measuring your progress.”
Joel Confino

Joel Confino

“What should we focus on to increase service growth across regions across companies ”
dreamgrow

dreamgrow

“An excellent and very useful project that introduces you to the SaaS terms and metrics and includes a very useful spreadsheet. I could use more pro tips. This will help my startup. Thank you. ”
basedrop

basedrop


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Content Overview

  • Key SaaS Calculations

    • Saas Basics
    • The SaaS Business Model
    • Calculate Your Current Cost To Acquire Customer (CAC)
    • Calculate The Lifetime Value (LTV) Of Your Current Customers
    • Evaluate Your Current Business Model Results
    • Optimize The Balance Between Monetization (LTV) And Cost To Acquire Customer (CAC)
    • Calculate Your Monthly Recurring Revenue (MRR) And Average Revenue Per User (ARPU)
  • Sales Funnel And Conversion Rates

    • Track And Measure Key Website Metrics
    • Measure The Conversion Rate In The Sales Funnel
    • Calculate The Return On Investment (ROI) Of Your Marketing Campaigns
  • Revenue And Growth

    • Pricing To Win
    • Calculate And Track The Churn Rate
    • Create A Content Marketing Strategy: SEO Vs. SEM
    • Increase Average Revenue Per Customer (ARPC)
    • Increase Your Funnel Capacity
    • Calculating Viral Growth

Reviews

rated this guide 5 out of 5
rated this guide 5 out of 5
Great insights!
rated this guide 5 out of 5
rated this guide 4 out of 5
Great information in a concise way. If you are building a SaaS startup, this gives you a framework for measuring your progress.
rated this guide 5 out of 5
rated this guide 4 out of 5

How to Measure marketing/sales goal

What should we focus on to increase service growth across regions across companies
rated this guide 5 out of 5
rated this guide 4 out of 5

Very useful

An excellent and very useful project that introduces you to the SaaS terms and metrics and includes a very useful spreadsheet. I could use more pro tips. This will help my startup. Thank you.
rated this guide 4 out of 5

Active Members   1600

Included in this Smart Guide

  • Lifetime Updates by the Author
  • Direct Q & A by the Author
  • Actionable Steps With Expert Insight
  • Original Templates and Files
  • Lifetime Access

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