A comprehensive how to from onboardly.com for getting press coverage.
Articulate Precisely What Your Product Or Service Does.
Establish What Sets You Apart From Your Competitors Or Companies In A Similar Space.
Get Creative: Two-Liner Exercise
Practice Pitching Your Two-Liners To Anyone That'll Listen
Create Your Media List
Identify Appropriate Writers
Monitor Key Writers
Engage Writers At Least 3 Times Before Asking For Coverage
Build And Engage
Send Out Warm Feeler Emails
Tweet Writers A Heads Up
Don't Be Afraid To Pick Up The Phone.
Create A List Of Necessary Materials For Your Media Kit
Write A Media Advisory
Prepare Logos And Screenshots
Prepare Founder Bios
Consider Creating A Sell Sheet
Lastly, Set-Up Google Alerts
Start Pitching Two Days Before The Launch
Interviews And Follow-Up Chats!
Pitch Writers With A Personalized Note
Ask For Confirmation
Send A Follow-Up Tweet
24 Hour Follow Up
Monitor Via Easy Tools
Track Your Coverage
Remember To Listen
Continue To Track
Ask Your Friends/Users/Evangelists To Share The Love
Continue To Engage
Set Up Private Twitter Lists
Access your guide from anywhere.
Get regular updates from author.
Connect directly within the guide.
On your phone, tablet, or computer