Leo Widrich has developed his formula for user acquisition and gaining press attention through a simple - but disciplined - approach to guest posting on blogs. This is his detailed process on how to be a guest blogger and how to get more customers through a popular blog.
Mashable named Buffer one of the "Top 5 tech companies that get content marketing right". The brain behind the strategy is Leo Widrich, co-founder, social marketer, and blog trailblazer.
This interactive, step-by-step guide isn’t some high level courseware or guest blogging tips, but a comprehensive, real-world process for implementing a successful content marketing and guest blogging strategy. You can implement the steps within this guide right now to:
Get Leo Widrich’s guide on How To Guest Blog to get more users, more press, and grow your business faster.
Treat Your Product As Finished
Set Clear Objectives
Come Up With Your One Number
Become A Blogger
Tell Your Own Stories
Create Your Unique Blog Post Template
Growing Your Blog: Write 1-2 Posts Per Day
Position Your Content Around The Product
Research Potential Guest Blogging Sites
Tier The Potential Guest Blogging Sites
The 3 Types Of Guest Blog Posts
Reach Out To Guest Blogs (Email)
Reach Out To Guest Bloggers (Twitter)
Develop Relationships With Bloggers
Build An Audience
Get On MuckRack, HARO
Seeding Your Business
Develop A Greater Focus
Research The Writers
Craft The Email Pitch
(Optional) The 4 Types Of Pitches
The Art Of Timing That Pitch
The Post Comments
Emphasize The Writer
Monitor Different Streams
Follow Up With The Writer
Make Getting Covered A Habit, Not An Accident
Measure Your Stats
Keep Guest Blogging
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