Mike Rogers: Foundations of Increased Sales and Profits





Many contracting companies don’t build the roadmap to success or align marketing with sales, and as a result end up wasting valuable leads with ineffective sales. Maybe, for example, you are not packing as much punch as you could into that initial phone call with a potential customer, or maybe you’re still committing some major marketing “don’ts” in your sales process. Perhaps you simply need a few sales tips to take your marketing to the next level. This course will help you align your business to drive sales and help you avoid common sales pitfalls. Foundations of Increased Sales and Profits is led by Mike Rogers (1964-2018), a legendary trainer in the building performance industry. Mike was a key person in setting up the Home Performance with ENERGY STAR (HPwES) program across the US. He was also principal consultant to the Environmental Protection Agency and the U.S. Department of Energy. In the past several years, Mike criss-crossed the continent, providing business management training to hundreds of contracting companies, as well as delivering dozens of webinars for BPI’s GoldStar Contractor program. We’re proud to offer this course, preserving and continuing Mike’s knowledge, enthusiasm, and understanding of the industry. While the course is aimed at residential contractors who focus on energy efficiency improvements, home performance and weatherization, increasing sales and profits is the goal of all contractors and builders in the residential construction industry. Don’t leave that money on the table!


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