Stage 3: Preparing For Launch

1) LinkTexting - SMS to download
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When you get the initial rush from posting to a Product Hunt, Hacker News, etc. you want to be able to convert these users as best as possible.
A lot of large apps have used text-to-download forms on their website as the fastest way to get your user from the desktop to the app store on their device.

Instead of building it yourself, LinkTexting offers an easy to use service that takes less than 30 seconds to implement.

2) Ask for App Reviews
The app stores are big on showing off the highly rated apps, so make sure you're asking your users to review your app.
The Right Way to Ask Users to Review Your App

A common way is to simply pop up an alert asking for a review while they're using the app. That is very intrusive to the user experience and would not recommend this.

A better way to execute this is after the user performs a core action in your app, ask if they're enjoying the app or not in a screen that flows directly with your app's UI/UX.

If they aren't enjoying your app, ask for feedback via UserVoice, if they are enjoying it, ask them to rate it! Making a seamless process for getting the best user/app feedback and ratings.
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Ember app has a good example of how this is done. They do it on about page, but putting this screen after beating a level, or creating your 10th post on a social/messaging platform are also great times to ask.