Interestingly enough, the answer is yes, the world does need this magazine at this time. Why? Because 2Inbound is a different kind of magazine, designed to do something different than other magazines.

First, the practice of inbound marketing is in its infancy. While there are many people, businesses and technologies that support inbound marketing, there are very few who are 100% confident they know exactly how to generate leads with inbound marketing. This magazine's mission is to make inbound marketing the only way to market your business in 2014 and beyond.

If you know anything about our company, then you might know that one of our Core Values is "remarkable or nothing." So, simply creating a magazine would be far from remarkable. Web-based magazines have been around for years, but a web-based magazine as part of an inbound marketing program has never been done before.

Today, the world is inundated with whitepapers, e-books, infographics, presentations and tip guides, so what did we do? We created a form of electronic educational content with not one, two or three places for people to click and convert, but many, many more. Our goal: to generate more leads. Not for us, but for everyone participating in the magazine.

Next, how many of you are fed up with the amount of emails that find their way into your inbox? Email marketing has been showing diminishing returns for years. By swapping out traditional email in exchange for a monthly magazine, we're looking for much higher open and click-through rates. We have every intention of sharing our results with you in 2Inbound. This magazine isn't about Square 2 Marketing.

We are opening 2Inbound to anyone and everyone who has something to share. Other agencies, technology firms and practicing inbound marketing pros are all welcome to submit articles and information to the magazine for publication and distribution.

Finally, there is one more objective for our magazine. We are going to be testing a new revenue model, one that isn't based on impressions, but that is based on actual performance of all the advertising in 2Inbound. We are going to set a new standard for how you pay for and measure advertising. The ads you see in here today are all performance-based ads for the advertisers.

We have big plans, not only for the magazine, but for our industry and the entire media community. If we are successful, you might never have to buy or sell your clients an impression-based ad again. So join us in our journey and be part of a revolution that's changing everything about how you market and sell your company's products and services.