Groundwork encompasses defining who you are and what you stand for as an organization. "The most successful builders can articulate their values and can easily define who they are," Benshoof said. They know their strengths, work to them, and foster a sense of accountability throughout the organization so that the business culture supports the quality outcomes they seek. This is the foundation for top-performing builders and enables an environment that supports authenticity and accountability, which is critical to long-term success.