People are what ultimately make up an organization. Effective leaders play a significant role in identifying and hiring the right people. Benshoof encourages builders to transform their thinking about the human resources function. "HR is not admin, but an active part of your business. Again, it's important to hire for qualifications and culture. I follow one rule - 'hire slow, fire fast,'" he said. "If you've identified someone who is not a top player and doesn't fit within your culture, let them go this week."

One highly effective tool used by HR to help identify and retain top talent is the personality assessment. Benshoof stated they use both SDI and PDP personality assessments in his organization. Such assessments allow companies to identify job candidates and even manage employees once they're onboard. "One of the secrets that the best performing builders have is their people," said Benshoof. "At the same time, we builders tend to be abysmal at training, which is critical to our success." Benshoof encouraged builders to invest regularly in training employees, but also recognize that employees learn in different ways. While hands-on training may work for some, self-paced or online training might be better for others.