Mike Benshoof

Every builder wants to grow their business, increase profits, and keep costs to a minimum, yet only a few manage to do this easily. There's no "secret sauce" to becoming a highly successful builder overnight, but some key actions collectively and gradually lead to flourishing businesses. Mike Benshoof, president and chief operating officer of Berks-Firefly Homes and Red Door Homes, reveals the fundamental elements that top-performing builders use to grow their businesses but rarely disclose.

Focus on Four Areas

According to Benshoof, builders must focus on four areas to grow their businesses successfully: groundwork, leadership, people, and operations.

This guide was originally published on the Insulation Institute blog.