The basic formula for jobs-to-be-done is simple: When ______ , I want to ______, so I can ______.

Intercom has written extensively about how it applies the jobs-to-be-done framework to product development. Looking at Intercom's marketing site, it's quickly apparent just how obsessively it practices this habit.

Intercom built a single workflow for managing customer communications, and each of the company's products solves a sub-job that's a part of the larger one.

On the homepage, you see marketing copy that's super broad: Intercom makes communicating with your customers "simple and personal for everyone." The landing page for each product-
Acquire, Engage, Customer Feedback, Customer Support-literally paints the job-to-be-done, and reinforces it with clear marketing copy.