Jobs-to-be-done formula: When I talk to customers, I want to start conversations with the right customers at the right time, so I can get quality customer feedback.

Each of Intercom's products is framed in a similar way. The landing page starts with the problem, posed as a question. Each product presents a hyper-specific solution to that problem.

All this goes back to creating habits. The jobs are the basic building blocks that you create your product on top of. The speed, efficiency, and usability of your product will change over time-but
how successful it is will always link back to the basic job that the customer's trying to accomplish.

The jobs-to-be-done framework forces you into the habit of always thinking about the customer and their problems, rather than just building for the sake of it. It makes the customer the compass that drives the direction of your product development.