"A company can only do one thing at one time" -Arjun Sethi, Founder & Troublemaker

In 2012, KISSmetrics was stumbling. We were having a hard time getting things done, wasting time and burning through cash. There were a lot of reasons for this-our team was remotely distributed, bad documentation, any number of things-but the root cause was a lack of focus.

Whether you're self-funded or working with venture dollars, you have a limited amount of money and time to build traction for your product. The only advantage that a startup has over larger companies is the ability to move quickly, unhampered by the governing processes that rule larger organizations.

When you're developing your product, there will always be a million different things to build and fix. You have bug reports and feature requests pouring in from your customers, while the stakeholders of your company might be asking for something in a completely different direction.

What ultimately got Kissmetrics back on track was figuring out how to focus on building the right things at the right time.