Having focus means that you don't optimize for the quick wins
and immediate return on investment. More often than not, it means
finding the right things to focus on.
- Press-gang a DRI (Directly Responsible
Individual). When you're working with a cross-functional
team of engineers and designers, lack of focus often develops from
a lack of clear accountability. For your one target goal, hold one
person on the product team directly responsible. As Gloria Lin of
Flipboard says, "you don't have fifteen people worrying about the
same things."
- Look inside the crystal ball. VP of Product at
Facebook, Julie Zhou, recommends asking yourself, "If I could know
anything in the world about how people are using my product, what
would I want to know in order to tell me whether or not I was
successful?" Work backwards from the customer to find something you
can use as an approximate measure of success.
- Minimize interruptions. Make sure you and your
team are ruthlessly protective of your own time. Everything, from
Slack notifications to being tapped on the shoulder, can strip away
focus. Heroku found that its top-performing engineers reported
being interrupted 38% of the time compared to 76% of the time for
bottom performers.