Consider opportunities to create greater value and align incentives through business models that build on the interaction between products and services.
Bundles has a trailblazing product-as-a-service model by leasing Miele appliances. This promotes unique customer engagement and provides and incentivises product life-extension.
Auping is a global mattress and bed manufacturer that is aiming to produce fully circular products. The company has plans to move towards pay per use leasing models for its beds to retain ownership of its products and raw materials.
The leasing process manager is responsible for the coordination of the external service partners distributed across market segments. By contributing to the workings of a product as a service model, the leasing process manager contributes to the circular economy through the 'rethinking the business model' strategy.