"Both marketers and growth hackers have common goals; they work closely together on a daily basis to push metrics in different ways. However, growth hackers are looking for growth through product utilization and product iterations instead of a marketers' outbound- and inbound-based strategies."

"A growth hacker, however, has a unique fascination with why visitors choose to be users and engage, and why some products fall flat on their face. With today's distracted users, growth hackers are habitually exploring to find new ways to push metrics up and to the right."

Source: Aaron Ginn via Techcrunch

Aaron Ginn is a growth hacker and the Founder of theLincoln Initiative. His approach to growth is product driven, data inspired, and cross-disciplinary.