"Growth hackers try to achieve Product-Market Fit. That is, a product perfectly designed to fit a specific and critical need for a well-defined audience.

It's the growth hackers job to engineer virality."

According to Ryan, Growth Hacking beats traditional marketing in one very critical way. A marketer has no authority to change or improve a product. Their job an external one. They can change the way something is described but not how it is. A growth hacker isn't stuck adding marketing on to a product, they have the ability to build virality into it.

Source: Ryan Holiday via Mashable

Ryan Holiday is Bestselling author of 'Ego is the Enemy' & 'The Obstacle Is The Way' http://amzn.to/24qKRWR.