Retargeting is very commonly used by ecommerce companies, and rightfully so, as it is one of the most effective ways to bring back bounced traffic and combat shopping cart abandonment. However, ecommerce companies are certainly not the only businesses that can benefit from this technology.

B2B companies are often the perfect candidates for retargeting, as it can help them stay in front of leads during longer purchase cycles. Schools, particularly higher education, can use retargeting to increase enrollment and donations. Recruiters can use retargeting to keep their companies in front of qualified applicants and increase application completion rates. Events or entertainment brands can use retargeting to increase ticket or merchandise sales.

Retargeting can be applied in numerous ways; ecommerce and B2B serve as just two examples out of many. In fact, if you have a website and you're not seeing 100% conversion rates, you're a good candidate for retargeting.