Digital marketing, and specifically display advertising, can be about more than just generating immediate clicks. Marketers can develop retargeting campaigns for the purpose of branding. Data regarding demographics, search history, and past purchasing information can all be used to craft effective branding campaigns-an opportunity not to be missed.

When it comes to retargeting, and display in general, most return visits come through direct visits or through search. One comScore study found that brands saw up to a 1046% increase in branded search, or users searching directly for the brand name, during retargeting campaigns. This massive increase in branded search is a clear indicator that retargeting is highly successful in building brand awareness, and isn't only effective for direct response campaigns.