Have you ever made a purchase online only to find you're still being inundated with advertisements for that company or product? If that's happening, the company hasn't recognized you as a current customer. By continuing to serve ads to converted customers, companies are only serving to annoy people.

Don't make the same mistake. Luckily, there's a very simple solution: use a burn pixel. This snippet of code, placed in your post-transaction page, will untag any users who have made a purchase, ensuring you stop serving them ads. It's that easy. In addition to not annoying your customer, the burn code saves you money. Why waste valuable impressions on the people who already converted?

Converted customers can still be a part of your retargeting campaign, just don't ask them to take the same action twice. Now, you have an opportunity to retarget current customers with new ads. Instead of showing them what they have already bought, you can upsell, cross-sell, or even offer referral discounts through new ads. Essentially, burn the previous campaign and enroll them in a new one!