Retargeting serves as a valuable component of an integrated marketing strategy, and will be most successful when used in conjunction with other efforts.

With today's long sales cycles and increasingly complex customer journeys, creating multiple touch points with prospects is essential to maximizing your marketing efforts and your ROI. When you don't use retargeting, you miss out on a huge opportunity to engage with traffic that will convert.

Retargeting provides the additional touch points that serve as valuable follow-up to a user's initial interest. Amplify your marketing efforts by retargeting across all of your existing channels to re-engage users and turn customers into lifelong brand advocates.