As demonstrated in the results, the North American market share has decreased, despite a slight rise in revenues. This is assessed as being primarily driven by reduced military spending coupled with the challenges of the current economic climate. With the southern market as an exception, growth is being demonstrated once more in europe.

The rapid growth of the Asian market is an interesting emergence and is primarily driven by China, which is assessed as the top emerging market. If you would like to view more information in respect to the Chinese localisation market, then the Translators Association of China website is a great resource.

"Danica Brinton (Zynga) presented some fascinating data about the impact that localisation has in the adoption of games for this fast-growing company. [...] Norway, with a population of less than 5 million, generates more revenue for Zynga than Indonesia, the country with 230 million inhabitants and the biggest number of Facebook users in the world. It is clear that other factors than number of internet users drive localisation decisions."

- Beninatto, 2011