The profile of market leaders such as Google and Facebook are so positive, that both companies were able to use the linguistic skills of their users to translate the entirety of their websites with no reward.

Language Service Providers are able to play a key role in supporting such businesses with additional quality assurance tools to ensure an on-going professional result.

There is now generic acceptance of the role of machine translation and Computer Assisted Translation tool (CAT) in the consistent, accurate translation of large, technical projects. Please note that there is a fundamental distinction between CAT tools (specialist translation software) and computer translation, produced by the free online translation tools.