The first thing you need is a plan of action. Just like a Facebook page or a Twitter account, your channel needs to have a purpose. You could just use it to upload your latest adverts.
As YouTube is now owned by Google, the first thing you need to do when setting up a YouTube channel is open a free Google account.
When you create your YouTube channel you will be able to give it a name.
You can also add a text description that viewers can use to read about your channel.
Besides uploading your company logo, YouTube will also let you upload a much bigger header image that goes at the top of your channel's homepage.
One of the most important videos you produce is your channel trailer. It works in a similar way to trailers used by film companies in that it is essentially an interesting summary of the best bits of your business and channel.
As you begin to develop your channel and upload more videos, you may find that some can be grouped into different sections.
You need to think of your YouTube subscriber list as you would an email marketing list.
Once your channel is set up, the next stage is to begin adding new videos. You don't need to spend a fortune paying a professional video maker to do this for you.
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