Retargeting

Retargeting is a method to connect with people who have come to your website but have not engaged with your product. Brightpod uses PerfectAudience to retarget lost visitors on the web as well as Facebook.

Marketplaces

SaaS marketplaces are like malls. This is where shoppers will seek your product out.

• App marketplaces like GetApp, Capterra, Google, Salesforce provide you possibilities to market through their email campaigns, featured search results and detailed profiles.
• How would you succeed in a crowded marketplace? Most importantly, get high quality reviews from your customers. Grexit has 140 reviews on Google Apps marketplace and almost 80 on the Chrome store. At the end of the trial, they sent an automated email to their users to write to review them on the marketplace if they wanted to continue with the Free plan.
• Make sure you list your product in the right category. It might make sense to list in a category with less competition in the beginning, build up your profile, and then move to more competitive ones.