Co-operative Marketing Agreements Marketing agreements are
contracts between the co-operative and its members which can
benefit both the individual producer-members and the business.
Producers benefit from knowing they have a "home" for a portion or
all of their production-a particularly valuable asset when selling
perishable commodities in markets where there are few buyers. For
the co-operative, they provide management the means to coordinate
the volume of business with the size of available facilities,
allowing the co-operative to achieve the lowest possible operating
costs. Marketing agreements may also enable management to pre-sell
members' produce on the basis of timing considerations included in
these contracts.
Marketing agreements should be prepared with the help of an
attorney and should include the following:
- A description of the commodities to be produced, packed,
processed, and/or marketed by the co-operative, specifying the
quantity to be delivered to the co-operative. Depending on the
particular circumstances, the quantity to be delivered can be
stated in terms of weight or the production of a specific acreage.
If the contract is on an acreage basis, the co-operative assumes
the yield risk. If the contract is based on a delivered weight
basis, the producer bears the risk of being unable to deliver the
specified yield.
- A statement concerning the disposition of production grown in
excess of the contracted commitment. Some co-operatives require
that all crop produced in excess of the marketing agreement be
destroyed to prevent it from flooding the market and depressing
prices. Other
co-operatives require member-growers to deliver all the commodity
they produce, while still others allow members to market excess
production at their own discretion.
- The time and place where legal title of ownership is
transferred from the grower to the co-operative.
- A description of how and when the producer will be paid and the
method of determining the value of the commodity.
- A provision obligating the grower-member to notify the
co-operative if a lien (such as a claim securing a bank loan) has
been placed against the crop covered by the marketing
agreement.
- A statement of the rights and obligations of the co-operative
and the member in the event that the member fails or refuses to
deliver the commodity specified. This section specifically defines
those actions that breach the contract and the remedies to be
applied.
- The life span of the agreement and the time period during which
the contract may be extended or during which either party may
withdraw.
- An "Act-of-God" clause which holds each party harmless in the
event of natural disasters or events beyond human control.
Source: Starting an Agricultural Marketing Cooperative. Center
for Cooperatives, University of California, Davis