Setup GA Events/OR URL Based Destinations For Goals

There are three ways to build goals into your website.

  1. Action based Event Tracking
  2. URL destination tracking
  3. URL based funnels
Event tracking:

Using the goals we created in the last milestone we need to convert our categories and labels into something GA can understand. The best way to do this is to use a GA push "onSubmit" when someone clicks a button on your website.

Here's what that looks like using the example from earlier:

Goal: Website Signup on Homepage
Category: Home
Action:Signup
OnSubmit: (this snippet needs to be added to your button)

URL destination tracking:

If for whatever reason you cannot add this snippet of code to a major action or button on your website you can get the same effect by using a URL destination. To do this you must create a unique page like //mysite.com/thankyou that is only accessible by performing the action. Redirect your visitor to this thank you page after they have completed the action.

URL based funnels:

This type of goal tracking is very similar to URL based tracking however it allows you to define a series of pages the visitor must follow in order to complete the goal. This is a powerful tracking method for analyzing where visitors are dropping off and leaving the website during the sales process.