Use the excel spread provided to calculate the following metrics based on your applications recent data.

1. What is your Cost-per-Acquisition

2. What is the lifetime value of each customer

3. What is your Conversion Rate

4. What is your Churn Rate (for SAAS-based businesses)

These numbers will help you determine what it is currently costing you to acquire customers (Cost-per-Acquisition), and how much you can spend on compensation for affiliates while still making a profit (lifetime value of a customer - affiliate compensation)