Sit down with your team and determine what you will be offering your affiliates.

Will you compensate affiliates a one-time flat rate per email signup they drive on your site? Will you do a revenue share on a subscription?

This is a crucial step in building your program, here are some general rules:

• Affiliates expect to be paid $2-$3 for email address.
  
• multistep signup, or longer forms require higher payouts of $5-$20
  
• For paid customers (driving a credit card submit) you can expect to pay $30-$40 to the affiliate.