CONCLUSION

You may find Amazon advertising, sponsored products, sponsored brands to be complicated or too much to learn. If you go through this comprehensive guide on Amazon sponsored products and sponsored brands, you will definitely gain the pulse of how Amazon advertising functions.

As an Amazon Consulting Agency managing advertising solutions for Amazon sellers, we know that Amazon Sponsored Products ads will continue to be one of the most powerful tools for driving discoverability and incremental sales and reach to your audience with intent for Amazon sellers.

Checklist for Amazon sponsored campaigns

Now, let's make it easy by making a checklist for you to go forward and implement advertising strategies. If you are stuck with some problem, comment below or email to us and we will be happy to help.

Before you start advertising :

• Check eligibility requirements
• Check buy box eligibility. Without owning buy box, your ads won't even appear.
• Define your advertising goals. By establishing your goals upfront, it will help you choose which products to advertise, decide how to structure your campaigns, analyze performance better with KPIs available in the reports.
• Ask questions to yourself like -

  Are you...

  1. trying to generate reviews?
  2. drive sales of a new product?
  3. improves sales of low-performing SKUs or clear inventory?
  4. increase awareness of your brand?

  What should be ...

  1. marketing budget - daily, monthly, quarterly?
  2. target ACoS to achieve desirable profits?
• ✓Audit your product detail pages. Do they have..
  1. Accurate, descriptive titles?
  2. High-quality images that helps the shopper understand your product fully?
  3. Relevant and useful product information?
  4. Atleast 5 bullet points with highlighted side-headings?

  For a detailed understanding, read our comprehensive guide - A to Z on Amazon product listing optimization

Start your sponsored campaigns

• Create your campaigns suitable to your advertising strategy
• Create ad groups and select products you would like to advertise
• Start with automatic targeting and slowly progress towards manual targeting by identifying potential keywords and non-working or irrelevant keywords.
• Look for keywords data in Search Term Report after 2 weeks
• Bid for potential keywords and mark non-working or irrelevant keywords as negative keywords
• In manual targeting, use atleast 2 keyword match types
• Visit your campaign manager 2 to 3 times a week - monitor, adjust bids, optimize by deriving insights from the reports

PRO TIP

We recommend running 5+ Sponsored Products campaigns within the first few weeks of advertising. The more campaigns you run, the more opportunity you have to learn what helps you drive the most sales on Amazon.