We learned that a low score on a particular practice is only part of the story. Some practices are more important at early stages of the journey, others can wait until you are a bit further along. We depict this maturity using a colour scheme - from yellow, through orange, green, blue to purple - and in terms of the length of the segment moving outwards on the wheel.

We recognize that embedding sustainability is not a quick or linear process and that no two companies will have the same two journeys. Yet despite this, based on a rigorous analysis of key leverage points and sticking points, we have been able to identify common sequences of practices that are indicative of an organization's maturity. We found these sequences to be quite robust across industries and geography.

This has allowed us to develop a maturity model, which translates your practices assessment into a visualization of your organization's maturity, and ultimately, into a set of recommendations of where to focus your efforts next. This visualization can also be a useful to help communicate and motivate a set of priority actions among others in your company, including senior leadership.