It is now proven that off grid solar power products users are satisfied only if their power product keeps meeting their energy needs days in and day out. Accordingly, in case of technical deficiency, an off grid solar business should be able to provide quick and reliable repair. A long term customer relationship is not only based on the quality of the products but also on the quality of service and customer trust in the reliability of the business. At that title, after sales service should not exclusively focus on a product technical ability to function but also on customer satisfaction.

Successful off grid solar businesses always put after sales service at the center of their customer relationship strategy. As a result, after sales service play a key role in:

• Keeping customers. This happens in two steps; customers first develop trust in the business, then trust changes into loyalty and as a consequence the business becomes their only supplier.
• Growing customers. We describe growing customers as selling as many products as possible to one customer over the time and through different products lines. In addition to solar power kits, a business could be also selling energy efficient appliances for example.
• Getting new customers. Mostly through the development of a viral loop. This is when someone has bought a solar products and then starts telling around him all the benefit he got from the product, all the improvements the product brought in his life and then start asking his friends to buy the same product and experience what he is experiencing. Actually, the satisfied customer we are talking about has become a powerful sales person.

Solar businesses who want to put in place the conditions of a good after sales service must:

• Listen to customers and try to understand their needs and unspoken desires
• Clearly explain to customers the benefits and drawbacks of solar power systems
• Indicate to customers the conditions necessary for a solar power system to work properly
• Inform customers about energy saving devices
• Take into account the worst case scenario when sizing a system
• Always go for quality when choosing components
• Ensure state of the art installation
• Train customers on how to use their solar power system
• Inform customers of guarantee, service and maintenance features