Anytime Fitness has a simple, but powerful vision: to improve the self-esteem of the world. Why the focus on self-esteem? Well, according to Anytime Fitness co-founders Chuck Runyon and Dave Mortensen, the answer is simple.

"Self-esteem is central to everything a person does, and it can be the difference between success and failure, being positive or negative, and feeling happy or sad."

Chuck and Dave spent many years traveling the country, consulting with the owners of under-performing traditional "big-box" fitness centers, and helping them attract new members. During that time, they came to realize that 90% of the members of most fitness centers were using only 10% of the available equipment and facilities. So, they conducted informal interviews with hundreds of gym members to find out what they really wanted from a gym. And that's how they came up with Anytime Fitness.

"Exercise should be as convenient and rewarding as possible."

- Dave Mortensen
Co-Founder & President

Most people simply want a safe and convenient place to work out, nice equipment, and a friendly and helpful staff. They want to get in, get out, and get on with their lives. But they also want to feel like they're getting a good value for their membership and that they're receiving the proper instruction and support to achieve real results. That's what Anytime Fitness has always been about.

We hope this Guide helps you achieve your goals and overcome the barriers to a healthier life!