Now that you know your users, it's time to figure out what kind of problems they are having before your app comes into the picture. Your app should be designed to meet a user's need in a given situation. In order to meet a user's need, you first must find out what that need is. Watch a brainstorming session focusing on one persona to see how it works.

Here are the activities and anxieties we came up with for the pre-flight experience:

And here is what we came up with for the in-flight experience: