Disaster. The word itself sounds ominous and brings to mind any number of calamities. Fires. Floods. Tornadoes.

But when it comes to business, would it surprise you to know that natural disasters are not the number one reason why businesses experience issues, data loss and downtime?

This Guide will explain the concepts of Data Backup and Business Continuity - how your business should prepare for disaster and ensure it can continue in the face of serious problems. It will cover:

  • So, what is a disaster?
  • The distinct difference between backup and business continuity.
  • The true cost of downtime to your business.
  • The critical concepts of RTO (Recovery Time Objective) and RPO (Recovery Point Objective).
  • The options: solutions to ensure your data and your business are protected.

Understanding why business continuity is so critical to any sized business, from SMB to enterprise, will help ensure you are keeping your data safe and that your organization is ready for anything.