Watching a TV programme, film or video allows us to gain a vast amount of information very quickly and marketing companies know this. One short advert with a good tune and a clear message stays with you long after you have seen the advert.

We now live in a time where video advertising is not just for corporate companies with large budgets. Even a very small business can create a short video and promote it on their website, and other online and social media channels.

In 2019, it was estimated that about 45.6 million people in the UK watched digital video content at least monthly. That represents 68.3% of the population.