A short video can reach millions of potential customers for a relatively low cost.
An advert in a newspaper or magazine is gone as soon as the paper is read. An online video can be made available to watch for years and can even become more popular if people like and share it.
Your customers can gain as much information by watching your video for a couple of minutes as it would take reading for 15-20 minutes.
A good, funny or interesting video can be easily shared on social media meaning that more people are likely to view it over time.
Creating a video for your website that is liked, shared and viewed often will help your website's rankings.
Everyone always seems to be short of time so a video allows you to get your information over quickly and efficiently.
People like videos! Many people, especially younger people are more likely to watch a video than read a written advert or instructions.