As a retailer or brand, you desire every online customer experience to match the experience in-store or over the phone with your subject matter experts. You know that when engaged by knowledgeable salespeople or customer service representatives, consumers are more likely to find products or services that best meet their needs and desires.

Benefits of Guided Selling

Guided Selling from Salesforce ExactTarget Marketing Cloud helps create personalized digital experiences to engage your website users (as if they were in-store) by not only educating them on your products and services, but also by providing the best recommendations for them based on their own inputs. Brands that ask customers questions and recommend products based on needs, wants, and preferences.