The benefits of guided selling include:

• Additional Sales Conversion: On average, retail customers have seen category conversion rates increase between 25 to 125 percent. The varying rage is largely dependent on the placement of the tool.
• Increased Customer Education: Customers leave Guided Selling tools knowing more about your products and how your products work together to meet their needs.
• DeeperProductDiscovery: Recommending products based on need and preference will take customers deeper into your product lines and also into related products such as product bundles or accessories. Guided selling tools designed to promote "bundles" of products such as computer accessories, or beauty regiments have increased average order values by 22 to 46 percent.
• Collect real-time customer insights: Answers to Guided Selling give brands a great insight into customer preferences in trends which can be used to influence strategic marketing and product development decisions. Leverage the explicit data points you are collecting from your customers as they engage with your tool and do something with the data points you collect.

Although each Guided Selling tool is created custom to fit your specific needs and the needs of your users, our team of experts has put together a list of best practices that not only make a functioning Guided Selling tool, but ideally a more cost-effective tool leading to higher ROI, increased engagement and over all better customer experiences.

This best practices guide is divided into four sections:

• Section 1: Setup and Traffic Drivers - Learn what our experts suggest while setting up your tool and and promoting you tool once it's live.
• Section 2: Tool Mechanics - Review these tips to get an idea of what features the best of the best Guided Selling tools have to offer.
• Section 3: The Questions - Asking the right questions is essential for an effective Guided Selling tool. See what our experts have to say about creating the best questions.
• Section 4: The Results - After all, your goal is to see solid results from personalization through your investment in a Guided Selling tool. See our suggestions for best practices for the results page.

After reviewing the best practices enclosed in this guide, you'll be ready to help your brand create Guided Selling tools across your digital channels that lead to more engaged and satisfied customers.