Having multiple paths-for example beginner, intermediate and advanced-within the tool will help sort users based on their knowledge levels. From there, we suggest asking the user's lifestyle or usage-based questions based on the path the user chose in order to further educate users on your products or services.

For example, a TV finder in the beginner path may receive the question "What types of devices are you planning on connecting to your TV?" while for the advanced path may see the question "How many HDMI cables will you need?