Tool tips are a great way to offer extra information to users who want it within the tool. Tips can range from product details and definitions to question clarifications. A trick to gather more engagement with your tool is to include social media share buttons allowing users to share their results from their experience with the tool as well as promote your website to their followers. Likewise, another tip to make your tool more user-friendly is to allow users to email or print their results to take it to the store (if applicable) or to shop later online.