There are lot of ways that ideals of transparency, decentralisation, immutability, and trust allign with where we want to go with Guides. However that doesn't mean it will help Guides in the core be a stronger, more effective version of itself. In other words, where is it fancy tech which is nice to have, and where blockchain technology something that enables us to do something otherwise impossible.
My starting point is just exploring any touchpoint I could think of... Distributed storage, Sovereign identity, Value sharing / Airdrops, DAO - decentralised autonomous orgs, NFT - ownership, Token - badges, ICO / DEX offering