First of all, we should know about the meaning of Blogs. A Blog is a simple journal that is updated regularly with new content and information. It helps websites getting some dynamic content as the usual website structure has nothing that gets updated on a regular basis.

There are different reasons for website owners to start a blog and getting traffic from search engines is one of the most important ones.

Search Engines love fresh and updated content which can satisfy the user queries. They always look for content that they can serve people. Website owners can create content on their blog as per the user queries and can attract them to their blog.

Search Engines handle millions of search queries and all of them end up on some or the other websites. So, if your website has got the content that can help people in getting a solution to their problems, then you can get a lot of sales.

Blogging comes under Content Marketing as we are not forcing our products and services on people. Instead, we are helping them with our content and building trust over time. And, it works better than other forms of marketing because we never focus on promotion but solving user problems.

In the next chapter, we will learn about the reason why businesses ignore Blogging as an activity.