I and my team did a survey last year and asked companies, the same question. We recorded the answers and below are the most common ones listed:

1. Blogging needs much time and efforts
2. It requires us to have writers
3. Managing a Blog is not as easy as it seems
4. We also need additional people to promote the content

These answers would be the same for every other business that is just starting. And, there is nothing wrong with these answers as they are very much correct at what they are saying. But We as someone knowing the internal stuff wanted to help them.

We gave them solutions for each of the above problems. When blogging needs much time and effort, we told them to add blogging in your internal marketing schedules. Many companies keep Blogging as an external thing but that is not something that helps.

For the query that they need to hire writers who can write an article for their blog, we had a simple answer. It is the year 2020 and you don't need to hire people for your company. You can get the work done by companies that already have hired hundreds of writers. You can easily buy blog articles from Content-Kart without any worries. They are providing blog article service from years and have enough good reviews to trust.

It was not easy to manage a blog 5 years back when it comes to 2020 it surely is. You can use Wordpress for handling all the content for your blog and it is very easy for anyone to handle their content.

Yes, you do need people to promote your content on different social media platforms. But instead of hiring them, you can take the help of freelancers. They will not cost you much and you can query them whenever you need their help.

So, we tried to answer all the problems that they were facing, and this way we managed to get them to start a blog for their business website.

You might also be having similar problems, and, this guide would have helped you in solving the same.